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from WWD, in an exclusive interview w MJ, marc said: "Posing nude was business partner Robert Duffy’s idea, said Jacobs on Thursday in an exclusive interview. “Robert and I work closely with Coty on these projects, and he said, ‘Marc, you look so great now — you should be the model for men’s fragrance.’ My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal. It’s a layer on top of skin — for women, it can be like changing a makeup color, but not for men."